On November 24, 2016, NEEDS had participated in the “IBM/CBM Software Solutions Conference” event, a 1-day workshop organized by the IBM and CBM in Lebanon, where the definition of the new Cognitive Era was presented stressing on how IBM sets the Key technologies to deliver through cloud platform, as well as the implementation of the IBM Watson and IBM Bluemix® Cloud solutions which drives the traditional business into cognitive. The event took place at Four Seasons Hotel, Beirut.