NEEDS Booth was visited by DEWA Chairman H.E. Saeed Mohammed Al Tayer, SEWA CEO H.E. Dr. Engineer Rashid Obaid Jumaa Al Leem and other Governmental representatives, Organizations delegates, Decision Makers, Utilities professionals, Private Sectors agents, Smart Grid concept promoters, Academics Professors, and experts in Smart Grid Technologies. The participants and visitors from more than 25 countries were exposed to NEEDS smart milestone history, extending from the Digital Utility Concept to the Smartness Concept. The visitors attended a comprehensive stand enclosing NEEDS core values, mission, vision, business tracks, knowledge and expertise. The projected demonstrations in the stand summarized NEEDS global experience, and NEEDS particular involvement in the Smart Meters, Smart Utility and Smart Grid technologies. NEEDS has successful discussions with regional utilities such as Abu Dhabi, Dubai, Shargha, Fujairah, Saudi Arabia and Oman, on the specifics of smart metering project deployment, smart grid development in the area, where NEEDS highlighted innovative initiatives prepared by its team on testing booklets, procedures and platform requirements.